The
Leadership Training Institute offers workshops that teach participants
to confidently use proven methods of management leadership
to lead people and help them plan, organize
and control their work assignments. Workshop
participants will also learn to use resources made available to them more
effectively.
At
the 90-day post-workshop assessment, participants will
have:
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Recently, I bought and started reading The New Rules of Marketing & PR. Shortly after, I attended a talk on "Generations in the Workplace." And found a connection from both to the new rules of leadership and management.
THE CONNECTION
The last sentence on page 26 of The New Rules gave me an a-ha that made that connection for me: Content drives action. The sentence prior to that reads: Great content in all forms helps buyers see that you and your organization "get it." If we replace just a couple of those words and put the two back together:
Great content in all forms helps employees see that you and the organization "get" them. [Leadership] content drives [employee] action.
THE NEW RULES OF LEADERSHIP & MANAGEMENT
Here's where the generational thing comes in. It's the online Gen-Xers and Millennials who are driving that "content" also be the new rule of leadership and management. The old rules of one-way "push" marketing and advertising aren't working with these generations of consumers who demand informative, authentic and interactive content to make buying decisions. Just as the old rules of management and leadership won't work with these generations as employees. Maybe it's because the one-way "my way or the highway"/"because I said so" management style reminds questioning (sometimes referred to as cynical) Gen-Xers of their mothers who didn't care if their children had opinions. And, the Millenials won't even hear these managers because as kids these employees grew up with constant "Good jobs!" and getting trophies even for coming in last. Where's the praise in "Do it or else."?
CONTENT IS KING
So, the "content" of successful leadership according to these generations, to which they've grown accustomed as online consumers, is treating them as unique individuals who demand interaction and authenticity. So to paraphrase the New Rules of Marketing and PR in the context of New Rules of Leadership and Management, I offer:
1) Inspire Millennial and especially Gen-X employees to design the content of their individual work, empowering them to do what they each do best every day. That's strengths-based management!
2) Engage these employees in the content of the organization's leadership vision, mission and objectives. Help them see how essential their individual role is in achieving organizational goals to give them the meaningful work these generations crave.
3) Individualize communication content so these employees know you are speaking directly to them. That's when they'll know you appreciate them for what they bring to the game.
That's when they'll take action and follow you with your leadership skills. Because content drives leadership action.
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